Senior Marketing Communications Representative
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Description
A Senior Marcom Representative is responsible for creating, developing, and implementing Marcom strategies for specific or multiple businesses, segments, or product lines. Involves ideation of creative campaigns, and development of strategic marketing communication plans/programs.
Work with global and regional marketing and business/product managers to understand the target markets, and targeted segments in the market.
Develop, monitor, and manage projects and campaigns within approved budget. Accountable for multiple segments/platform engagement strategies.
Responsibilities
Identify and understand priority/targeted markets
Participate in Stage Gate projects
Participate in the market discovery process and marketing plan development
Utilize existing research or initiate research to validate audience understanding
Develop communications strategy, plans and activities
Determine effective communication messages and channels
Utilize established processes to prepare integrated marketing communications strategies/plans
Develop Positioning/Message/Value Proposition
Execution/Implementation
Work with marketing team to ensure creative brief is complete for deliverables
Oversee and facilitate development of foundational messaging/assets
Outline collateral content structure prior to creative input/execution
Collaborate with project management team to communicate the IMC plan, goals and objectives
Review project plan; communicate timelines with business partners
Liaise between project management team and business to provide feedback
Measurement
Establish measures to ensure effectiveness; accountable for achieving objectives
Branding
Recommend relevant product positioning and branding strategies
Help craft impactful value propositions for specific functions within buying process
Recommend corporate brand positioning and communications in target markets to support market development
Educate and coach Eastman personnel on proper use of trademarks and logos
Budget Management
Manage project and overall budgets and ensure cost-efficiency
Quarterly review and adjust of project and budget status
Team Participation/Contributions
Participate in Regional Market Segment Teams
Contribute to corporate Marketing Communications Team Key Initiatives to build/develop Eastman capability
Education and/or Experience
Education: Bachelor s degree required. Marketing or Communications degree preferred.
Experience: 5-8 years of marketing or communications experience preferred
Essential Skills & Knowledge:
Excellent English language writing and copyediting skills
Eye for detail and design
Well organized, project/goal oriented, able to work under deadlines
Able to effectively lead and manage individuals or teams, internally or externally
Able to manage communications with multiple internal stakeholders.
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.
Estimated Salary: $20 to $28 per hour based on qualifications.
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