Market Development Manager

Company Name:
Title: Market Development Manager
Location: TN-Kingsport
Other Locations:
Eastman Chemical Company is currently recruiting for aMarket Development Manager based in Kingsport, Tennessee, for the Specialty Plastics Business. The Market Development Manager will work as a member of the Specialty Plastics Emerging Markets Team to drive the identification & development of innovate new growth platform concepts.
Critical aspects of the position are to:
Build diverse external networks to enable discovery
Define and qualifying unmet market needs throughout the value chain
Generate insights by understanding the cause and effects of relationships and behaviors within an industry or market
Identify, develop, and advance/manage innovative new growth platform concepts
Construct growth platform concepts and articulate end use benefits throughout the value chain
Build addressable market and financial models to support the growth platform concepts
Assemble compelling, diverse external networks to enable discovery and generate insights
Define articulated and unarticulated unmet market and customer needs throughout the value chain
Identify technical gaps & test ideas with potential customers
Collaborate with Technology to translate unmet market needs to potential technology concepts
Develop and maintain clear understanding of the market & regulatory trends as well as key drivers and barriers affecting Specialty Plastics products in selected industries or markets
Identify key influencers, including trade associations and regulatory agencies, their impact on developing growth platform concepts, and strategy for engaging
Be an active participant in the Specialty Plastics Emerging Markets Team
Develop and apply intimate knowledge of Eastman's Marketing Framework and integrated choice making
Develop & lead strategy for advancing growth platform concepts or facilitate the transition to appropriate market segment teams
Manage prioritized programs through stage gate
Work with Technology to understand the IP landscape and capability gaps.
Coordinate with the Marketing Insight & Strategy Manager to conduct industry analysis and assess markets to determine fit and attractiveness
Required Education:
A Bachelors Degree or Masters Degree from an accredited college or university is required.
Polymer Chemistry, Chemistry, Chemical Engineering, and/or MBA is preferred
Required Travel:
up to 50% travel is required for this position
Preferred Skills and Experience:
Knowledge of thermoplastic materials and thermoplastic processing techniques
Ability to work with ambiguity on a small fast-paced action-oriented team
Strategic and Creative Thinker that can develop multi-horizon plans
Ability to think intuitively to leading customer or industry engagements with insights
Excellent written and verbal communications skills
Demonstrated project management and product development capabilities
3-5 years of experience developing winning growth strategies
Eastman Chemical Company is an equal opportunity employer. M/F/Disability/Vet
Eastman Chemical Company is an E-Verify employer.
Marketing & Sales

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